Rosa van Rest
Expert Corporate Communications
4. July 2024
Flix Celebrates Pride Month: A Journey of Love and Acceptance
At Flix, we believe in celebrating diversity and fostering an inclusive community, which is why this Pride month we are excited to look back at the meaningful initiatives that underscore our commitment to the community.
At this month’s All Hands Meeting our CEO and co- founder André Schwämmlein emphasized the vital importance of diversity, highlighting his belief that everyone deserves equal rights and love is never wrong. Embracing the fundamental right to freedom and being able to love who you love are essential values, especially now when it is more crucial than ever to uphold equality and acceptance. This Pride Month, Flix has implemented various initiatives to LGBTQIA+ community.
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This Pride Month, Flix has implemented various initiatives to LGBTQIA+ community.
Voices from the heart: Employee Stories
Together with #DiversiFlix, our LGBTQIA+ Employee Resource Group, we featured some of our Flixies in a #PrideMonth series which is available on our LinkedIn page. They shared their experiences, thoughts and perspectives on pride, diversity, and inclusion. In discussing the importance of diversity specifically in professional settings, Claire Antunes, Revenue Manager at Flix North America stated, “Our identities don’t define our capabilities; it’s all about a person’s character and intelligence.” At #DiversiFlix, the mission is to provide an open, safe, inclusive space and community that is committed to a continued process of understanding and challenging the perception of all forms of underrepresented orientations and expressions of one’s sex, gender, gender identity and sexual orientation.
Learning Together: #IAmRemarkable Workshop
Our Women at Flix Employee Resource Group hosted a power-packed #IAmRemarkable session to embrace Flixies achievements and join a global movement that lifts everyone, especially those from underrepresented groups, to own their achievements and flip the script on self-promotion. The workshop was open to everyone no matter the gender or level of confidence.
Customer Experiences: Your Ride to Pride
Flix’s global marketing team launched a social media campaign embracing the “More life in Real Life” spirit to take passengers to the most vibrant Pride parades across Europe and America, making it easier than ever to celebrate love and diversity together. Travelers were invited to join in this celebration by engaging with our social media content, creating unforgettable memories as they honor inclusivity and unity. Be sure to check out our Your Ride to Pride posts on Instagram and Facebook as well as for more exciting updates.
Joining the Parade: Flix at the CSD Pride Parade
Our employees from the Munich office participated in this year’s Pride Parade/CSD on June 22nd. Organized by the DiversiFlix Employee Resource Group (ERG), the team members used their creativity by not only crafting vibrant posters but also transforming a cargo bike into a mini float that perfectly matched the festive spirit of the event. Their efforts reflected our commitment to celebrating diversity and fostering a welcoming environment for everyone. The team was also joined by André Schwämmlein, Co-Founder and CEO for the celebrations. For him, it was important to support the group and show that these are values lived by the leadership of our company and we stand together. For more insights into the Pride Parade and Andre’s thoughts on the event, check out his LinkedIn post.
Flix remains committed to carrying forward the message of inclusion, ensuring that diversity and acceptance is at the heart of everything we do.