Berlin, September 23, 2026 – FlixBus has appointed Mother as its global lead creative agency, with work set to begin this fall.

Mother will lead FlixBus’ creative strategy across more than 40 international markets. The first assignment is a new global brand platform, designed to strengthen FlixBus’ positioning across established markets, build recognition in new ones and create consistent brand recognition worldwide.

Alexander Schlüter, VP Marketing, FlixBus: “FlixBus has grown across markets, but our next phase of growth is about more than expanding our network. We want to build a brand that people trust and love wherever they travel with us. Mother understood this ambition, and we’re excited to work together.”

Alexander Nowak, CCO and Creative Partner, Mother Berlin: “FlixBus has changed how people travel and it’s done so in about a decade. The opportunity now is to build on that momentum into one clear, consistent brand. That’s the work we’re excited to lead.”

About Flix

Flix intends to transform the collective transport sector by offering sustainable and affordable long-distance bus travel solutions in more than 40 countries across five continents through its brands FlixBus, Kamil Koç, and Greyhound, complemented by rail travel in Germany via FlixTrain. With its asset-light model for bus operations and an innovative technology platform, Flix, launched in 2013, swiftly established a market-leading position in long-distance bus travel across Europe, North America and Türkiye, and is expanding its bus operations further into South America and the Asia-Pacific region. 

Driven by increased awareness for sustainable travel, Flix publicly committed to the Science Based Targets initiative (SBTi) as a framework for scientific decarbonization. In April 2024, the SBTi validated Flix’s near-term targets for emissions reduction, thus acknowledging that its strategy is in line with global climate goals. 

While Flix manages the commercial side of the business such as network planning, pricing, operations control, marketing and sales, quality management and continuous product development with a data-driven approach, the trusted Flix partners conduct the daily operations. The innovative combination of Flix’s technology and sales platform with traditional passenger travel has turned a European start-up into a leading and globally expanding travel tech company.  

For more information, please visit corporate.flix.com