3. March 2026
The UEFA Europa League & UEFA Conference League Official Trophy Tour driven by FlixBus: Out of Office, Into Europe
+++ In 2026, the UEFA Europa League and UEFA Conference League trophies return to the road. The Official Trophy Tour driven by FlixBus will visit three European cities before the finals in Istanbul and Leipzig.
+++ Under the theme “Out of Office, Into Europe”, the trophies travel across the continent. Fans can see them up close, join interactive activities and win exclusive prizes, including final tickets.
+++ Flix CEO and co-founder André Schwämmlein: “The Trophy Tour connects people, cities and cultures across Europe. It shows how shared, sustainable travel can be part of the fan journey.”
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Nyon/Munich, 3rd March 2026 – The UEFA Europa League and UEFA Conference League trophies are hitting the road again. In 2026, the Official Trophy Tour driven by FlixBus returns with a new concept, a high-profile ambassador and three major European city stops before the finals.
After last year’s successful edition, which brought the iconic silverware to fans in Nyon, London and Berlin, alongside football legends Eden Hazard, Gary Cahill and Sebastian Rode, culminating at the final in Bilbao, Spain, the tour evolves in 2026 with a renewed creative approach designed to bring Europe’s club competitions even closer to fans.
Out of Office, Into Europe
Under this year’s theme “Out of Office, Into Europe”, the trophies step off the pitch and into everyday European life, sightseeing across the continent with FlixBus before reaching their final destinations: exploring cities, meeting fans and celebrating the shared culture that unites European football by bringing UEFA club competition excitement directly into the heart of European cities.
Joining the tour as official ambassador is Ivan Rakitić, a two-time UEFA Europa League winner, whose career across Europe’s top leagues reflects the international spirit of UEFA’s club competitions. He will accompany selected tour moments, engaging directly with fans along the route.
Three European cities, three cultural moments
The 2026 Trophy Tour kicks off on March 20th, featuring three stops before continuing to the final host cities of Istanbul and Leipzig. At each stop, football fans will have the opportunity to experience the UEFA Europa League and UEFA Conference League trophies up close, participate in interactive fan activations and win exclusive prizes, including match tickets for the finals. The events aim to transform central urban spaces into football celebration hubs in the decisive weeks of the season.
Each city will interpret the “Into Europe” theme through its own cultural lens, showcasing the diversity that makes European football unique.
“As the official partner of UEFA Europa League and UEFA Conference League, we are proud to bring these legendary trophies back on the road” said André Schwämmlein, CEO and co-founder of Flix. “The Trophy Tour connects people, cities and cultures across Europe and shows how shared, sustainable, travel can be part of the fan journey”.
A celebration of football, fans and shared travel
As official partner of the UEFA Europa League and UEFA Conference League, Flix continues to promote affordable and sustainable travel, enabling fans to travel collectively to key football moments across the continent. For more information about the events, check this website.
About Flix
Flix intends to transform the collective transport sector by offering sustainable and affordable long-distance bus- and train travel solutions in more than 40 countries across five continents through its brands FlixBus, FlixTrain, Kamil Koç, and Greyhound. With its asset-light business model and innovative technology platform, Flix, launched in 2013, swiftly established a market-leading position for long-distance bus travel in Europe, North America and Türkiye and is expanding further into South America and Asia-Pacific region.
Driven by increased awareness for sustainable travel, Flix publicly committed to the Science Based Targets initiative (SBTi) as a framework for scientific decarbonization. In April 2024, the SBTi validated Flix’s near-term targets for emissions reduction, thus acknowledging that its strategy is in line with global climate goals.
While Flix manages the commercial side of the business such as network planning, pricing, operations control, marketing and sales, quality management and continuous product development with a data-driven approach, trusted Flix partners conduct the daily operations. The innovative combination of Flix’s technology and sales platform with traditional passenger travel has turned a European start-up into a leading and globally expanding travel tech company.
For more information, please visit www.corporate.flix.com
About UC3
UC3 unites European football’s governing body UEFA and European Football Clubs (EFC), representing more than 800 top European clubs, around a new vision for managing commercial rights to UEFA club competitions (the “UCCs”). It is the commercial entity
responsible for generating revenues from the UCCs and creating value for our partners. UC3 oversees the management, sales and delivery of all commercial rights (including media, sponsorship and licensing rights) for UEFA’s elite men’s and women’s club competitions